[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/website_hp1.png" title="1. WebSite SEO" ] The first online marketing campaign will be to attack any problem areas associated with your businesses website. We will optimize it on and off site, to not only help it raise in the ranking, but use it to boost your local search rankings.
[hilight-yellow]More on website SEO »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/Places_page_hp1.png" title="2. Local Places Page" ] Sometimes people overlook some of the attention to detail that is needed when properly optimizing your Places Page. We will not only ensure your page is well optimized, we have techniques to add and update geo-centric data to your media that will energize your internet marketing.
[hilight-yellow]More on Local Places Page »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/citations_hp1.png" title="3. Citations" ] Citations are considered votes that add authority to your Google Places Page. We will not only assure you are in the major citations sites, we also have a a robust list of specialty citation sites at our disposal. After that we will meticulously work to index these pages to make all your votes count and help your local area search positioning.
[hilight-yellow]More on the Importance of Citations »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/reviews_hp1.png" title="4. Reviews" ] Local area customer reviews give you a competitive edge in you local search ranking. You need a good variety of reviews that are entered into your Google Places Page as well as the many third party sites that offer the ability of reviews by customers. We will secure your spot in all these directories and consult you on strategies to entice customers to provide these reviews in the future.
[hilight-yellow]More About Local Reviews »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/video_hp1.png" title="5. Video Marketing" ] Your internet marketing strategy would not be complete without harnessing the power of video. Not only can videos increase branding from pageviews, you can also boost your local area search positioning as well as enhance your businesses websites SEO. It is absolutely the most powerful and versatile tool we have in our arsenal in your local marketing campaign.
[hilight-yellow]More on Video Marketing »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/social_media_hp1.png" title="6. Social Media" ] iYelloo quite literally employs the most robust social media program in the internet marketing business. While others may use the top five or ten social media platforms, we have over 200 at our disposal to help elevate you in the search rankings while ripping through your competition.
[hilight-yellow]More About Social Media Marketing »[/hilight-yellow]
[homebox icon="http://iyelloo.com/wp-content/uploads/2011/02/email_hp1.png" title="7. Email Marketing" ] Staying in touch with your customers should be the backbone of all your internet marketing. If you do not have a solid email marketing campaign or program developed, we can assist you in developing one.
[hilight-yellow]More on Email Marketing »[/hilight-yellow]
Having a website is not enough if you intend to compete in the local marketplace. You must have your businesses website optimized to help you boost your local area search presence and Google Places page. Up until the end of 2010, a fully optimized landing site (that is your businesses website that was linked to your Places page) was not needed. Just having your website in your places listing was good enough. Then Google started implementing their new “blended” results around October of 2010, and now optimizing your businesses site is vital to your rankings for local area search.
If in the past you hired an SEO company to optimize your business site to rank high in the search engines, you are probably shaking your head right now. Maybe you went from search page 900 to page 100 for your business of selling “widgets”. The SEO company claimed success and you saw no increased business. Well of course not, no more people searched for widgets on page 100 then they did on page 900. A local company cannot compete with a global corporation in the SEO game. The search engines knew that, and that is why local area search results were implemented and are high priority areas in the search engine industry. We optimize your website help rank your places page in a local area search for your goods or services. And if your places page ranks on page one for a local area search, your website ranks on page one and your business shows up above all the global corporations and their millions spent on SEO every year.
Website SEO for local area search is similar but slightly different then historical search engine optimization. Most of the traditional SEO techniques come into play like, proper key word usage, clean code, backlinks etc, but now there are some other nuances that will be needed to be optimized for Google Places rankings. Some of these things are obvious, like a consistent address, business hours and some are not like adding geographical data embedded inside the code.
We have a fivestep strategy when optimizing your business website to boost your places rankings:
So success in the local market starts with gearing your website to boost your Google places page. When your Places page shows up on page one, the link will direct people to your website. If people are searching for what you offer, and you show up, you will greatly increase the calls to your business. More customers will mean more profit and greater stability. We provide you with the tools to make that happen. But it doesn’t stop with website SEO, [hilight-yellow] a social media marketing program is also crucial. [/hilight-yellow]Learn More
Well it all starts here. I guess you can call this the bread and butter of what of the work that we will be doing for your local business. Everything else we do is simply set to enhance the authority of this result page. Mistakes here can be devastating as well as having many areas that can be optimized to help you dominate the first page of Google for local area searches in your business category.
Let us assume you have a owner verified listing and that listing is 100% complete. Does this mean we are fully optimized? Not by a long shot. The 100% complete is the minimum percentage that Google uses to assess your business in how it ranks with other businesses. If you are 100% complete, then it shows you have done at least the minimum amount of work they require.
We will break it down section by section and address the areas here that iYelloo Internet Marketing will be optimizing for you to catapult you into the first few listings on the first page of Google. We will go sequentially from to top bottom.
The information section is actually pretty straight forward. You will need your citation here complete and consistent with your business listings on your website and all other citation listings. One warning here is to leave off the four digit extension to your zip code. In some cases, this may cause Google problems matching up all your web based citations to you places page. Your landing page (your business website) must not only be listed, but listed in a consistent manner. There are a few other possible roadblocks that many people miss here, we will be sure to check that you have not.
Your main picture should be a clear company logo. This has nothing to do with ranking you higher in local searches, but with blended results, this picture will be clearly viable in the search query results page. A nice clear logo is much more inviting then a fuzzy picture of the outside of your business.
Your categories listing must be all about what your business is. They must not be full of “invalidating” terms that even many SEO companies think produce results. Having these in your listing may have worked in the past, but Google is severely cracking down on this practice. Having them listed here could not only hurt your rankings in local area search, but get your page penalized and de-indexed. We are experts on creating good categories and avoiding the dreaded penalties.
Your hours of business must match what your website claims.
A description of 200 characters sounds like a place for you to tell everyone how nice and genuine you are, it is not however. Very few business owners get this one right and with good reason; it is sort of like working a jigsaw puzzle. This 200 character description must be written in a fashion that optimizes the listing without just being fluff. In a 200 character cap, this is not an easy thing to do. We will work with you to get a description that not only highlights your businesses strong points, but pleases Google.
In the main details section are main job is just to make sure it is complete. This is one section that you as a business owner should be able to optimize. There are no real points here that set you apart, ranking wise, from your competition. The same cannot be said for MORE DETAILS.
This is your businesses performance evaluation for Google. Most businesses hardly know what to really put in here and just let it auto fill. You can just let others input your authority accomplishments(Dex Knows, Yahoo, Angieslist etc), or you can let us find the little known ones, and input them. We will be able to find all of your accomplishments (the ones on the Internet of course) and properly input these manually to boost your performance evaluation.
If any section is underutilized and haphazardly optimized by the majority of business owners while setting up their Places pages, it is this section. The photos and videos area not only needs the full compliment of 10 pictures and 5 videos, but they all need to be properly geo-tagged with precise latitude and longitude as well as geo-centric information. To not properly optimize this section is handing your competitors customers and removing revenue from your pocket. We can optimize your pictures and videos for you with great attention to detail allowing for a great boost in your local search engine positioning.
Reviews inside your Google Places page, and from other review sites, are vital for your long term success in holding on to the top spots in local area search rankings. We can sit down and discuss some long term strategies on how you can entice customers to provide those reviews, including the use of QR Codes. It is also important to get those reviews indexed, because a review only counts if it is indexed. iYelloo Internet Marketing has a vast network of web properties that will backlink to your reviews, month after month, making sure they all get counted by Google.
Citations are counted as the votes the rest of the Internet gives to your Google Places Page. Most business owners assume that citations are automatically found and counted. To some degree this is true, but only for a portion of them. Citations also need to have a boost that we can provide with our vast network of authority sites sending backlinks to them. These backlinks will alert Google and add authority to your citations that will then let Google index them. We also utilize vastly more web resources, including many specialty resources, then most SEO companies. There is also numerous other web properties that Google will accept citations from. When your citations slowly grow from 30 individual counts to 30 full pages, Google treats that as authority. Votes are power and we can provide long term power for your business.
Now once you have you Google Places Page optimized, and have our team boosting your offsite assets continuously month-to-month, it is now time to think about your landing page. A landing page is your companies website that is used when a user clicks on your blended result. Late 2010 Google started to migrate to this new blended result and one of the biggest changes is that your landing page is fully integrated into you Places results. This includes what information is presented, and where your listing ranks. So lets now move on to [hilight-yellow]Website SEO[/hilight-yellow].Learn More
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As 2010 winds down and we look on the horizon for what is in store for us in 2011, it is shaping up to be an interesting year. Google Places blended is in full swing and is turning the local search market upside down with anticipation. We here at iYelloo Internet...Learn More
The transition from the old Google Places to the new Google Places is in full swing. The new updates include the ability for local businesses to add pictures on their Places page that show in the search results, and more information being displayed in those results....Learn More
[services icon="http://iyelloo.com/wp-content/uploads/2011/02/local_area_search.png" title="Local Area Search"] To dominate your competition and rank on the first page of the search engines, you are going to have to fully optimize your Places page. We ensure your page is fully optimized in all facets to entice Google to see your business in an authority in your industry. There are numerous areas that even local SEO experts overlook that can determine long term success and ever increasing flow of new customers.
Details on local area search.
[services icon="http://iyelloo.com/wp-content/uploads/2011/02/what_seo.png" title="Website SEO"]When local area search first hit the search engines, website SEO was hardly a factor. However that drastically changed when Google started “blending” the results. Now your places results will be intricately intertwined with your company website. We know the exact areas that need to be addressed to help your website boost you rankings and launch you to the first page.
Details on website SEO. [/services]
[services icon="http://iyelloo.com/wp-content/uploads/2011/02/who_social.png" title="Social Media Marketing"]Proper employment and utilization of the various social media platforms gives an excellent boost to your local search marketing campaign. We have a wide array of social media and web 2.0 platforms at our disposal and specialized techniques to get them to work for you.
Details on social media marketing. [/services]
[services icon="http://iyelloo.com/wp-content/uploads/2011/02/what_video.png" title="Video Marketing"]One of the underestimated tools is video marketing for local area search. We have developed a sure fire strategy to use the power of video to greatly enhance your business and your local area search rankings. When our system is employed, you will see results that include more business and higher local area search rankings.
Details on video marketing. [/services]
[services icon="http://iyelloo.com/wp-content/uploads/2011/02/what_email.png" title="Email Marketing"] When people hear email marketing they usually cringe and spam comes instantly to mind. Email spam is not email marketing. When done properly email marketing can keep your past customers engaged, and entice new customers that may have been on that fence.
Details on email marketing. [/services]